The Client
Host Havoc stands among the elite as a responsive and reliable provider in the gaming server industry. Recognized for their commitment to exceptional service, they faced an urgent challenge in efficiently reaching potential customers without compromising their budget.
Challenge
The dire financial landscape Host Havoc found itself in featured a distressing ROAS at a meager 0.3, and an exorbitant cost per conversion of $110.17. The company grappled with advertising campaigns that drained resources but failed to yield significant business. With a stringent CPA ceiling of $27 set by the client, the pressure was on for palpable change.
Approach
Decisive action saw the obliteration of all failing ad campaigns, promptly replaced by five carefully curated campaigns within a week. Targeting precision became the priority, with renewed focus on keywords, demographics, and geographic locations. This overhaul was the catalyst Host Havoc needed, inciting immediate and impactful results.
Results
Host Havoc’s advertising narrative shifted from bleak to blockbuster within a single quarter. Data points highlighted this incredible turnaround:
- The CTR catapulted from a lackluster 1.77% to a robust 5.3%, indicating highly resonating ad content marking a 227.1% increase.
- The previous conversion rate of 2.45% paled in comparison to its new figure at 7.09%, signaling relevance and engagement.
- A monumental boost in conversions from 89 to 952 proved the campaigns’ efficacy.
- ROAS (return on ad spend) blossomed from 0.307 to 1.702, reflecting the newfound financial wisdom in advertising spends.
- Most strikingly, the cost per conversion plummeted from $110.17 to $19.18, representing a monumental 91.7% decrease and positioning Host Havoc well below their CPA target.
