April 22, 2024

Strategic Ad Revitalization Led to a 144% Increase in Click-Through Rates

“The agency listens to what we have to say and cares about delivering a quality service.”

&NBSP

Project Feedback

We have seen a rise in CTR’s, an increase in conversions and an impressive jump in ROAS.  The team completes tasks quickly and on time and has been highly responsive to our ideas and requests. Overall, they provide truly impressive services.   Chris Johnson – Host Havoc

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Project Summary

In the competitive field of digital advertising, click-through rates (CTR) are crucial metrics showing ad effectiveness. Our client struggled with CTRs below 4%, indicating ads didn’t resonate with the target audience or grab attention to drive customer traffic to their site.

The Client

Host Havoc – Game and Web Server Hosting 

Challenge

The lackluster performance highlighted the necessity for change. The current ads didn’t engage potential buyers effectively, indicating problems with content and targeting. Boosting CTR meaningfully was vital to drive genuine interest and business growth.

Approach

Our strategy had two main parts. First, we assessed existing ad campaigns, keeping what worked well and optimizing the rest. We improved elements with potential for better performance.

Next, to boost visibility, we focused on making our ads stand out. Our goal was to grab attention on the Search Engine Results Page (SERP) by occupying as much digital space as possible to increase click-through rates.

Our team, CD Growth Partners, led this strategic revamp. Combining expertise and innovative tactics, we created visually appealing ads tailored to engage our target audience.

Results

The results were unequivocal. By the end of the first quarter under our guidance, the client’s CTR surged from 1.77% to an impressive 4.32%. This staggering 144% increase was more than just a numerical triumph; it signaled a revitalized connection with potential customers and a revival of the client’s online marketing success.

Client rating

Quality
 0/5 
Shedule
 0/5 
Cost
 0/5 
Would Reffer
 0/5 

Overall:

5.0

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