June 3, 2024

Driving 10,000+ Customers to Physical Stores in Just One Month

Retail

Project Feedback

“So far in February we’ve seen over 8,500 people driven to our locations. They have optimized our marketing approach and elevated our business.” reflects Upper Room’s management.

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Project Summary

Cartier Design Ltd. led multiple groundbreaking campaigns that redefined Upper Room Furnishings’ digital presence to combat decreased foot traffic and enhance digital engagement. The integration of state-of-the-art digital strategies resulted in a remarkable inflow of 10,000 potential customers to the physical stores, firmly reestablishing Upper Room’s dominance in Ottawa’s furniture market.

The Client

Upper Room Furnishings, with its deep roots in Ottawa, has long been revered for its exceptional furniture offerings and unmatched customer service. However, a digital facelift was crucial to mirror the brand’s physical retail success in the online arena.

Challenge

The twofold quandary of a stunted digital reach and a decline in in-store visits loomed over Upper Room Furnishings. The digital sphere’s dull reflection of the brand’s quality impeded the true potential of their customer experience from shining through.

Approach

Rejuvenating Upper Room’s digital narrative, CDL instituted a cutting-edge website that radiated user accessibility and efficiency. A tailored marketing mix harnessing the robust capabilities of Google and Meta Ads distinctly positioned Upper Room in the limelight, ready for digital engagement and conversion.

Results

Cartier Design Ltd.’s invigorated digital strategy skyrocketed the customer visitation numbers. The campaign swiftly ushered in an influx of 10,000 prospective customers to Upper Room Furnishings’ stores within just a few weeks. This surge signified a doubling in the rate of in-store visits year-on-year—a testament to the dynamic synergy between tangible and digital retail spheres.

Client rating

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Overall:

4.875

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