The Client
Upper Room Furnishings stands as a beacon of quality furniture retailing in Ottawa. Recognized for their wide selection and commitment to excellence, they found themselves grappling with the shadow cast by e-commerce giants. It was essential they ascend to meet the evolving digital demands of their industry to sustain and accelerate growth.
Challenge
Disruption by online competitors created a pressing need for Upper Room Furnishings to revitalize their digital presence and enhance in-store traffic. The objective was clear—escalate sales significantly while maintaining their reputation for quality and service.
Approach
Step into the arena armed with expertise; CD GROWTH redesigned the Upper Room Furnishings website to deliver a user-centric online experience while implementing a multilayered SEO and paid advertising strategy. Deploying targeted Google & Meta Ads, we harnessed the power of data-driven marketing to direct over 10,000 potential customers to visit the physical stores. The strategy was comprehensive, from creating compelling ad copy to optimizing conversion rates.
Outcome
The results? Monumental. Our strategic blend of Website CRO, SEO tactics, and meticulously orchestrated advertisement campaigns did more than increase visibility; they almost tripled monthly sales figures, surging from $300k to $800k. This seismic shift not only eclipsed previous benchmarks but established a new standard for retail success.