June 3, 2024

Racing Ahead with a 499.9% Conversion Rate Leap in Just 3 Months

Online Subscription Services

Project Feedback

Our collaboration with the team has been outstanding. We’ve experienced a significant increase in CTRs, conversions, and ROAS. Their prompt task delivery and receptiveness to our suggestions have been exemplary.

Chris Johnson – Host Havoc

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Project Summary

In the competitive realm of digital landscapes, Host Havoc stands as a testament to the power of strategic digital marketing. This case study unfolds the extraordinary tale of how focused adjustments to digital campaigns can lead to unprecedented growth in conversion rates and overall return on ad spend (ROAS).

The Client

Host Havoc is a renowned provider in the hosting service industry, dedicated to equipping customers with high-performance gaming servers. Known for their reliability and excellent customer service, they sought to dominate their niche effectively and efficiently.

Challenge

Despite being a key player in its market, Host Havoc faced a significant setback with an alarmingly low ROAS of 0.3 and an exorbitant cost per conversion standing at $110.17 from the previous quarter. The discrepancy between their superior service and these metrics was a gap that needed immediate bridging.

Approach

Our team’s intervention was swift and precise. Acknowledging Host Havoc’s specific requirement for a cost per action (CPA) under $27, we discarded all underperforming ad campaigns. Within the first week, we launched five meticulously structured campaigns targeting pristine keywords, demographics, and countries tailored to Host Havoc’s unique value proposition.

Results

The results were nothing short of remarkable:

  • Click-through rate soared from 1.77% to an impressive 5.3%.
  • Conversion rate witnessed a monumental rise from 2.45% to 7.09%.
  • Total conversions amplified dramatically – from a modest 89 in three months to a staggering 952.
  • ROAS skyrocketed from 0.307 to a robust 1.702.
  • Cost per conversion plummeted from $110.17 to just $19.18.
CRT 3 Months

Client rating

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Overall:

5

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